our approach
Keeping web development straightforward, honest, and focused on your business.
our story
Web development shouldn’t be mystifying, and it shouldn’t break the bank either. After two decades in the industry – as a freelancer, agency lead, and award-winning WordPress developer – I’ve learned that what businesses really need is someone who can bridge the gap between technical expertise and practical business solutions.
I founded Fish Can’t Whistle to offer something refreshingly different. No corporate ego, no inflated prices, just honest web development from someone who understands both code and business needs. We keep our structure lean and flexible, working with carefully selected specialists while maintaining the personal touch and cost-effectiveness that made my freelance career successful.
What makes us different? Every project benefits from my direct oversight. When you work with us, you’re not just getting a website – you’re getting twenty years of experience ensuring everything works exactly as it should. I understand the code our developers write, the platforms we build on, and most importantly, how to translate technical complexities into plain English.
Whether you’re launching a new business, rebranding an existing one, or just need a website that actually works for your business, we’re here to help. We’ll find solutions that fit your budget without compromising on quality or support.
Being approachable matters to us. We’re professional without being corporate, experienced without being intimidating, and most importantly, we genuinely care about delivering solutions that work for your business in the long term.
HOW WE DELIVER
How we work
We combine technical expertise with clear communication to ensure your project runs smoothly from start to finish.
Quality Control
Every project passes through my personal review. With two decades of development experience, I ensure everything meets professional standards before it reaches you.
Clear Communication
You’ll always know what’s happening with your project. We translate the technical stuff into plain English, keeping you informed without the jargon.
Focused on Results
We build websites that work for your business. Whether it’s generating leads or selling products, every feature serves a purpose.
Reliable Support
Your website doesn’t stop with launch. We’re here when you need updates, have questions, or want to add new features.
Our Values
No smoke and mirrors here. We'll tell you exactly what's possible within your budget, what different solutions will mean for your business, and why we recommend certain approaches over others. If there's a simpler or more cost-effective way to achieve your goals, we'll tell you.
Business websites shouldn't be complicated to manage or understand. We strip away unnecessary complexity, focusing on clean solutions that work for your business. From our communication style to our development approach, we keep things clear and purposeful.
With twenty years of development experience overseeing every project, quality isn't just a promise – it's built into everything we do. Every line of code, every design element, and every feature is reviewed before it reaches you. We take pride in delivering websites that perform well and last.
We structure our services to give you professional results without the big agency overhead. By combining carefully selected specialists with experienced oversight, we deliver quality websites at sensible prices. You get the expertise you need without paying for extras you don't.
Understanding both the technical and business side of web development means we can translate your business needs into effective online solutions. We speak both languages: technical and business. This means you get practical solutions that align with your business goals, not just technical specifications.